Employee referrals continue to be one of the most effective hiring strategies, with referral hires significantly outperforming job board applicants in quality and retention (as I like to say, no one is going to recommend someone that makes THEM look bad).
A recent study by ERIN found that 1 in 10 referrals results in a hire – far exceeding the typical conversion rate from job postings. Interestingly, most referrals happen during work hours, with employees taking the process seriously, often submitting referrals via email rather than casual social media shares.
While referrals can bring top talent and improve retention, they also come with potential pitfalls, such as unconscious bias and a lack of diversity if not managed carefully. To build a strong referral program, experts recommend keeping the process simple, promoting awareness of open roles at the team level, and offering well-structured incentives, whether monetary or non-monetary.
Organizations that gamify referrals or automate tracking tend to see higher engagement and better results. If you’re looking to refine your referral strategy, or create one, we can help you design a program that aligns with your hiring goals.